21+How+do+you+determine+the+mix+of+promotion+to+use+for+a+business?

21 How do you determine the mix of promotion to use for a business?

The best mix of promotion for a business to use is to combine advertising via television, magazines, internet and other multimedia sources in which consumers have access. Many businesses reach out to the public through direct mail, coupons or gifts, and direct responses in the form of e-mails. These different methods of promotion should be combined to improve the quality of advertising as well as the overall sales numbers.