24.  +Explain+the+importance+of+selling+based+upon+benefits.

24. Explain the importance of selling based upon benefits.

It’s important to sell based on the benefits so the customer can know why they need the product. This also helps the product become more relatable to the customer, and can lead to customer loyalty.

In addition, value-based selling (selling based on benefit to the customer) is replacing the "old-school" way of making a product and then trying to sell it to the customers. The new movement is to create products based upon the needs of the consumers. If a company created a product that was seemingly "unuseful" to its customers, the product would never sell... as seen in the past. So, value-based selling took over. Companies are now seeking opportunities to create solutions for problems for consumers, which results in higher sales. If the company sells something that the consumer wants and needs, the demand will remain high for the product... thus, adding greater value to the product in the minds of the consumers.