16.+Position+a+product+or+service+within+its+market.

In [|marketing], positioning has come to mean the process by which marketers try to create or plant an image or an identity in the minds of their target market (audience) for its [|product], [|brand] , or service organization. (Wikipedia) We believe that what is meant by product or service positioning involves figuring what your product does, its benefits, uniqueness, and who are the users/consumers of that product. It is important to identify your competitors and what benefits they claim their product has that makes theirs better. What claims are we going to make that makes our product/service stand out from the rest? How it is positioned, ultimately creates an identity in the eyes of the consumer. Positioning is a powerful tool that allows you to create an image. And image is the outward representation of being who you want to be, doing what you want it to do, and having what you want to have. If //you// don't define your product or service, a competitor will do it for you and it may not be what you want. Positioning is your competitive strategy. Our goal is for the consumer to remember us the next time they need to replace what they bought with our product. With acquaintance comes ownership of the market and with that comes increase of the market share. We believe the concrete elements of positioning are:
 * Pricing
 * Quality
 * Service
 * Distribution
 * Packaging
 * USP