14.+Explain+how+market+research+prepares+business+owners+for+success.


 * Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior.**


 * Without a solid understanding of this concept, business owners will have a difficult time predicting the implications of their decisions. If an individual does not research and market their product to its full potential then being successful will be even more challenging.**