10.  +Articulate+core+beliefs,+mission,+and+vision.

There is no one way to run a business. A business is built around core beliefs, mission and vision. These are the staples for what the identity of the business will be, and how it will be viewed by its employees and customers. Core Beliefs- A group of deeply rooted convictions that become a lens through which the world is seen. Core beliefs are the structure around which everything is built. In the business world, every firm has a unique set of core beliefs that shape the way that they behave in the market. They are the barriers of right, wrong, good and evil. Core beliefs can often be overlooked when dealing with businesses in local markets but are of great importance when doing business internationally. A business is responsioble for determining what its core beliefs are and communicating them within the organization as well as projecting them onto the operation of the business. Core belifes are often seen as a marketing tool, used to position a brand against competition. Mission- A mission describes the organizations purpose and function in society. The mission is simply, the most basic way of saying what it is that the business is going to do. The mission of Judson is "Judson is an evangelical Christian university that represents the Church at work in higher education, equipping students to be fully developed, responsible persons who glorify God by the quality of their personal relationships, their work, and their citizenship within the community, the nation and the world" (judsonu.edu). This mission statement is direct and clear in what it is that Judson is doing in society. A companies mission can be found in there mission statement, a critical part of every business plan. each mission statement must consist of PURPOSE, STRATEGY AND SCOPE, POLICIES AND STANDARDS OF BEHAVIOR, AND CULTURE AND VALUES. Vision- A businesses vision is a plan for how they will use their core beliefs and mission in order to excel in the market. The vision of a business its its idea of the future and the steps it is going to make to ensure productivity. Vision is a goal, that is not backed by outcomes or processes, but is formed through beliefs and culture and has a major influence on the overall strength of a firm. Core beliefs, mission and vision are all very important to businesses and if they are not understood, failure is inevitable.